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Land Rover’s recent commercial for the new Range Rover Evoque is getting a lot of attention –for its music, not the vehicle itself. Is It Good Advertising? Discussion forums and......
OK, first a disclaimer. I’ve never been to Pitti Uomo in person. The following thoughts are based on photos I’ve seen and the accounts I’ve read. In case you don’t......
A good video soundtrack helps us make an emotional connection with our audience. The greater the emotional connection, the greater the video’s effectiveness. A good soundtrack gives our videos a......
We seem to have become consumption gluttons. This is not new to those who follow macroeconomics and the environment. Our Finite World has charted historical energy consumption which clearly shows......
Santa Fe Fashion Week, now in its 8th season, has always depended on the support from the community. Stephen Cuomo, Santa Fe Fashion Week’s Executive Producer, has recently expanded the......
We’re doing it and we must continue to do it. What, you ask? Reusing and repurposing our clothing. Each year, billions (yes billions) of pounds of clothing end up in......
Push marketing doesn’t work for sustainable fashion. What about pull marketing? It could work with the proper groundwork. The challenge is in laying that groundwork. The fashion industry has been......
One of the ideas from the sustainable fashion movement is to buy fewer but higher quality items. The theory is this would, among other things, reduce the amount of throw-away......
Fashion marketing and environmental responsibility can coexist. These concepts should not be seen as mortal enemies playing a zero-sum game. Marketing should be viewed as a tool that can be......
There was a new star at this year’s New York Fashion Week: sustainability. The destructive environmental impact of fast fashion, our recent habit of buying many cheap garments and disposing......