copywriting
I recently helped a client launch their social media presence as part of their first consumer product launch. The goals were to introduce the company and product to the marketplace......
When it comes to writing text for mobile devices, less is more. We live in a visual world and react more strongly to visual content than to text. The most......
The basic principles of copywriting still apply in today’s digital world, however, the implementation needs to account for the fact that your content will most likely be viewed on a......
I’d like you to meet Angela. Angela thought it would never happen to her. She never thought she would ever be homeless – never in a million years. But it......
The concept of selling is fundamental to successful nonprofit fundraising. The difference is that nonprofits sell ideas, not products. However; the sales concept and the human emotions involved are the......
Fashion marketing and environmental responsibility can coexist. These concepts should not be seen as mortal enemies playing a zero-sum game. Marketing should be viewed as a tool that can be......
There was a new star at this year’s New York Fashion Week: sustainability. The destructive environmental impact of fast fashion, our recent habit of buying many cheap garments and disposing......