Don’t forget other significant metrics. Here are three you should be watching. The source of your web traffic Are people coming directly to your site or do they arrive from......
The Amazon Echo and Google Home devices have introduced voice user interfaces to millions of people. The move to voice appears unstoppable. The impact to you, the marketer, is that......
I recently came across this quote from Alison Lurie: “Even when we say nothing our clothes are talking noisily to everyone who sees us, telling them who we are, where......
I once overheard a product manager remark that “anyone can write copy”. It’s true, anyone can write copy. But not anyone can write GREAT copy. Good copywriters know they must......