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One technique to maximize your marketing effort is to repurpose existing content. A good way to do this is to turn a blog entry into social media content. The content......
I recently helped a client launch their social media presence as part of their first consumer product launch. The goals were to introduce the company and product to the marketplace......
When it comes to writing text for mobile devices, less is more. We live in a visual world and react more strongly to visual content than to text. The most......
The basic principles of copywriting still apply in today’s digital world, however, the implementation needs to account for the fact that your content will most likely be viewed on a......
The 1950s and 1960s were the heydays for jazz in San Francisco. Here are three nightclubs that played an important part in bringing jazz to the City By The Bay.......
Sometimes, the simplest music can be the most effective. An example of this is a promotional video I recently created for Breathing Spaces. Breathing Spaces provides resources and support for......
I’d like you to meet Angela. Angela thought it would never happen to her. She never thought she would ever be homeless – never in a million years. But it......
The concept of selling is fundamental to successful nonprofit fundraising. The difference is that nonprofits sell ideas, not products. However; the sales concept and the human emotions involved are the......
Anthony Bourdain was known and loved for his global explorations of the culinary world. He introduced us to cultures and cuisines that we knew little about, both domestic and international.......
I have previously written about how your video’s music should complement your message, not compete with it. A perfect example of this is Mozart’s opera “Don Giovanni”. The opera is......