One technique to maximize your marketing effort is to repurpose existing content. A good way to do this is to turn a blog entry into social media content. The content in a blog can easily be converted into Instagram, Facebook, Google My Business, and LinkedIn posts.
A long blog can be broken into several different social media posts, each one addressing a specific topic contained in the blog. The social media post can include a “Learn More” link to the blog.
In many instances, short blogs can be used as-is for social media posts depending on the size limitations of the social media platform.
Blog images can also be reused in social media posts. Images are important therefore create new ones if existing ones do not exist.
Here’s an example of a blog that I repurposed as a Google My Business Post:
Blog:
Google My Business:
https://local.google.com/place?id=15747594846967234708&use=posts&lpsid=6144193100442565417
Repurposing a blog can be an effective way to maximize your marketing effort.
© 2020 David Biagini, All rights reserved.
