Don’t forget other significant metrics. Here are three you should be watching.
The source of your web traffic
Are people coming directly to your site or do they arrive from search results, or perhaps from other sites. What are the keywords they used to find you? You can tweak your site design to best suit the source of your traffic.
Conversion rates
People are coming to your site. That’s good! But are they buying your product or following through on the call to action? If not, you may need to change your message or improve navigation through your site.
Mobile
Over half of web traffic is now mobile. How much of your traffic is coming from mobile devices? If it’s a significant amount you may need to optimize your site for mobile viewing.
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